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Create-A-Thon
Appalachian State University Department of Communication
November 2025
CreateAThon is a national 24-hour initiative that brings together communication and public relations students to provide pro bono services to nonprofit organizations. Operating in a marathon-style format, participants collaborate intensively over a single 24-hour period to develop strategic communication materials, campaigns and messaging designed to support nonprofit missions and enhance community impact.
Watauga Humane Society
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Summer Campaign: Camp Arko
This project demonstrated the impact of a cohesive and dedicated team working toward a shared goal. Collaborating with Sophia Dettore, Connor McGhee, Franceska Dela Rosa, and Ava Whitt, we successfully navigated a condensed timeline to deliver high-quality communication assets. I led the summer campaign initiative, focusing on refreshing an existing brand theme while introducing a unique and engaging perspective. Additionally, I partnered with the organization to develop a comprehensive content calendar designed for long-term use across future seasons and collected sources of outreach. By maintaining a structured workflow and fostering strong team morale, we delivered a professional brand kit for the Watauga Humane Society that supports sustained community engagement and long-term brand consistency.
