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Blue Ridge Women in Agriculture
Senior Capstone Campaign
Appalachian State University
Spring 2026
This campaign was developed in collaboration with four other senior public relations students on behalf on Blue Ridge Women in Agriculture, a local nonprofit within the High Country community dedicated to building a resilient, self sufficient food system. This campaign specifically sought to tranform awareness into action amongst Appalachian State University Students’ engagement with the organization’s King Street Farmer’s Market.
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Copy and
Creative Direction
Within this campaign, I held responsibility in the formation of the voice and visual identity of the project. Working alongside the group’s appointed team lead, I developed a campaign message that aligned with campaign objectives and organization values. This included the crafting of key messages, correspondent samples, and persuasive language aimed at the target audience.
As lead creative contributor within this project, I curated creative elements that ensured alignment with the organization, key messaging, and overall campaign goal. I worked strategically to translate research insights into compelling creative executions, guiding themed content and aesthetic direction through strategic visual storytelling.
