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Marketing Team

2023-2026

Within the Pi Kappa chapter of Chi Omega at Appalachian State University, I served on Cardinal Cabinet, one of the organization’s leadership boards for three years since joining in 2023. My active involvement, particularly within the Marketing team, has strengthened my leadership, organizational, and collaboration skills while allowing me to contribute meaningfully to chapter initiatives and strategic communication efforts.

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Chi Omega Women’s Fraternity

Director of Marketing

As Director of Marketing for the Pi Kappa chapter of Chi Omega at Appalachian State University and a member of the Cardinal Cabinet, I led the development and execution of strategic communication initiatives to elevate brand presence, increase engagement, and support organizational goals. In this role, I collaborated closely with executive leadership, facilitated weekly strategy meetings, and served as a primary liaison to external and prospective stakeholders. By leveraging social media analytics, creating data-driven content strategies, launching new digital platforms, and coordinating brand partnerships, I drove measurable growth in the chapter’s digital presence and strengthened connections with members, alumni, and prospective students.

Effective Brand Awareness

When selected to lead the chapter’s brand image, I focused on developing a cohesive and strategic identity that authentically encapsulated the organization’s mission and values. Through intentional messaging and consistent visual storytelling I worked to establish transparent and engaging content within the community showcasing the chapter’s events and achievements.

Story telling with unique flare

Through close attention to successful brand awareness strategy on various social media platforms I saw an opportunity to set my chapter apart within our greater Panhellenic community at Appalachian State University. By highlighting the qualities of the chapter that were a sense of pride including music taste, style, and eccentric personality, I worked to curate content that was an authentic to our sisterhood rather than in congruence with trending greek life-related content creation. This strategy proved to be an effective form of outreach for members, alumni, and prospective members alike.

Merchandise Chair

In this role, I worked closely with executive leadership to research and develop merchandise that aligned with organizational branding, events and national initiatives. I evaluated vendor proposals, managed production timelines and collaborated with external partners to create cost-effective, brand-aligned materials for organization events, formal recruitment, and fundraising events.

Collaborated with Cabinet leadership and Marketing Director to develop targeted content strategies for members and alumni, enhancing engagement and strengthening brand visibility. Additionally, managed the organization’s secondary Instagram account and supported recruitment campaigns through strategic promotional initiatives and performance-driven content.

Assistant Director of Marketing